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WBC announces new 5 year supply deal with Coles

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From the Australian Food News website,

Australian ASX-listed company Warrnambool Cheese and Butter (WBC) today announced the signing of a five year deal to supply dairy products to Coles Supermarkets under a new consumer brand.

The new brand, called ‘Great Ocean Road’, will be sold exclusively through Coles stores across Australian and includes a range of cheddar cheeses and fresh milk products.

Under the supply contract, WCB will supply a minimum of 4,000 tonnes of cheddar cheese per year under the Great Ocean Road brand, commencing in May 2012. WCB will also supply a range of fresh milk products into Coles’ Victorian stores under the new brand. Coles has been entering into a number of long-term supply arrangements with other suppliers.  In September 2011, it announced that Bega would be supplying its home brand cheese products.

For the full article on Australian Food News website click here

And for the Weekly Times story click here

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